IMC-SECRET OF SUCCESS™ IN MARKETING MANAGEMENT (PSMB Programme No. 2036)

IMC-SECRET OF SUCCESS™ IN MARKETING MANAGEMENT (PSMB Programme No. 2036) from INFINITY MANAGEMENT CONSULTANTS

By: INFINITY MANAGEMENT CONSULTANTS  25-07-2011
Keywords: Management, Business Services, Services

PROGRAMME OVERVIEW

With WTO Globalisation and AFTA Regionalisation, today the fast changing dynamic business environment compels organisation to sharpen their tools and techniques to attack the competition and gain the customers.  Marketing is one of the difficult areas of analysis and decision-making.  It requires master an array of `hard’ and `soft’ skills, as its success and failure does not necessarily attribute to quantitative factor but also at the human side.   The aim of this workshop is to provide quick and easy guide to participants on the appreciation of marketing concept, customer's wants and demand, sensible business environmental analysis skills and an effective strategic marketing management tool and techniques in an upskilling or reskilling manner.  Last but not least, the IMC-Secret of Sucess in marketing to be shared with participant. Conceptual issues linked from world-class case study are to be used in the training, maximises the understanding and to sprout new skills.

Keywords: Accountancy Services, Accounting & Bookkeeping, Accounting & Bookkeeping Services, Business Consulting, Business Services, Consultants, Management, Management Consultants, Management Services, Services, Tax Services

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