WTO Globalisation and AFTA Regionalisation, today the fast changing
dynamic business environment compels organisation to sharpen their
tools and techniques to attack the competition and gain the customers.
Marketing is one of the difficult areas of analysis and
decision-making. It requires master an array of `hard’ and `soft’
skills, as its success and failure does not necessarily attribute to
quantitative factor but also at the human side. The aim of this
workshop is to provide quick and easy guide to
participants on the appreciation of marketing concept, customer's wants
and demand, sensible business environmental analysis skills and an
effective strategic marketing management tool and techniques in an
upskilling or reskilling manner. Last but not least, the IMC-Secret of
Sucess in marketing to be shared with participant. Conceptual issues
linked from world-class case study are to be used in the training,
maximises the understanding and to sprout new skills.