Pre-Launch Market Survey of Antibiotics for Management of Hospital-Acquired Infection in Malaysia

Pre-Launch Market Survey of Antibiotics for Management of Hospital-Acquired Infection in Malaysia from Strategica Consulting

By: Strategica Consulting   19-04-2013
Keywords: Business Services, Market Intelligence

Client: American Drug Company The Challenges: The market of antibiotics for management of community acquired pneumonia (CAP) and complicated skin and soft tissue infection (cSSTI) is very niche and dynamic. The Client would like to understand its buying process, current customers’ usage and attitude. This is to develop marketing strategies specifically for product launching initiatives. Project Objectives: To fully understand the current cSSTI and CAP management pattern To identify drivers for antibiotic choices, treatment and brand preferences To gather perceptions of new agent for cSSTI and CAP that is prepared to launched in short term To anticipate potential use of new drug and their impact on current treatment algorithms Our Approach and Work: In-depth interviews were conducted with surgeons and internists from both public and private sectors, followed by interpretation of research findings. Outcome and Business Impact: We delivered updated, in-depth customer feedback based on primary resources. We also provided an insightful analysis on current buying process and factors that influenced the brand preference. The results were translated into immediate action plans for Client’s new product launching initiatives. Website: www.strategica.com.my

Keywords: Business Services, Market Intelligence

Other examples of best work from Strategica Consulting

Technology Commercialization Think Tank Member from Strategica Consulting  thumbnail
19-04-2013

Technology Commercialization Think Tank Member

Formulate and plan commercialization strategies, direction of innovation and commercialization process. Assistance in action plans implementation and market access to worthy innovations. Website: www.strategica.com.my


Consumer Assessment on Nutritional Drink Market in Malaysia from Strategica Consulting  thumbnail
19-04-2013

Consumer Assessment on Nutritional Drink Market in Malaysia

Investigation the current perception of nutritional drink supplements amongst healthcare professionals, influencing factors on buying process and market size with focus on outpatient setting. Website: www.strategica.com.my


Evaluation of Drug Buying Process for Metastatic Colorectal Cancer (CRC) treatment among Healthcare from Strategica Consulting  thumbnail
19-04-2013

Evaluation of Drug Buying Process for Metastatic Colorectal Cancer (CRC) treatment among Healthcare

Understanding on decision making process of treatment choices for metastatic CRC, specifically in later lines of treatment and professional opinion on potential new products. Website: www.strategica.com.my


Evaluation of Technology Development Applications from Strategica Consulting  thumbnail
19-04-2013

Evaluation of Technology Development Applications

Independent third-party due diligence exercise on target company and its inventions, in the area of technical and business feasibility, regulatory plan, market study and its potential on a new, innovative medical device. Website: www.strategica.com.my