Pre-Launch Market Survey of Antibiotics for Management of Hospital-Acquired Infection in Malaysia
Business Services, Market Intelligence
Client: American Drug Company
The market of antibiotics for management of community acquired pneumonia (CAP) and complicated skin and soft tissue infection (cSSTI) is very niche and dynamic. The Client would like to understand its buying process, current customers’ usage and attitude. This is to develop marketing strategies specifically for product launching initiatives.
To fully understand the current cSSTI and CAP management pattern
To identify drivers for antibiotic choices, treatment and brand preferences
To gather perceptions of new agent for cSSTI and CAP that is prepared to launched in short term
To anticipate potential use of new drug and their impact on current treatment algorithms
Our Approach and Work:
In-depth interviews were conducted with surgeons and internists from both public and private sectors, followed by interpretation of research findings.
Outcome and Business Impact:
We delivered updated, in-depth customer feedback based on primary resources. We also provided an insightful analysis on current buying process and factors that influenced the brand preference. The results were translated into immediate action plans for Client’s new product launching initiatives.
, Market Intelligence