Evaluation of Drug Buying Process for Metastatic Colorectal Cancer (CRC) treatment among Healthcare

Evaluation of Drug Buying Process for Metastatic Colorectal Cancer (CRC) treatment among Healthcare from Strategica Consulting

By: Strategica Consulting   19-04-2013
Keywords: Business Services, Market Intelligence

Client: German Pharmaceuticals The Challenges: Treatment on mCRC (metastatic colorectal cancer) varied among the industry practitioners. The Client would like to understand its buying process, current customers’ usage and attitude. This is to develop marketing strategies specifically for product launching initiatives. Project Objectives: To fully understand the current mCRC management and treatment pattern To identify the drivers for treatment and brand preferences To gather perceptions of new mCRC agents currently in development To anticipate potential use of those new agents and their impact on current treatment algorithms Our Approach and Work: We worked with industry experts to collate latest industry news as input for survey content design. In-depth interviews were conducted with oncologists from both public and private sectors, followed by interpretation of research findings using qualitative and quantitative approach. Outcome and Business Impact: We delivered updated, in-depth customer feedback based on primary resources. We also provided an insightful analysis on current buying process and factors that influenced the brand preference. The results were translated into immediate action plans for Client’s new product launching initiatives. Website: www.strategica.com.my

Keywords: Business Services, Market Intelligence

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