SEO is an abbreviation of Search Engine Optimization.
This is the process of structuring a web page so that it is found,
read, and indexed by search engines in the most effective manner
This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
Why is this important? Consider what it would be
like if no one could easily find your place of business, or even your
telephone number. Most businesses could not continue for long in such a
The same thing can happen with your web site if
people cannot easily locate it. Traffic volume, if it existed at all,
slows to a crawl. Potentially valuable customers never even know you
Can you be sure that every potential customer
has been reached by your advertising? What about the people who don't
read the magazines or newspapers where you choose to place
Did they hear the right radio station? Did they
watch the right television show? Did they get one of the thousands of
brochures you mailed?
So, what about the search engines? Those people
could just enter a few words into a text box, click a button, and
voila! There is a link to your web site. Aren't search engines
Yes, search engines can be wonderful, and the
scenario above can happen, but not without some work. This is where SEO