Matrix Intellingence (BI)

Matrix Intellingence (BI) from Ascentis

By: Ascentis  12-03-2012
Keywords: Computer Software, Software, Software Development Services

Matrix Business Intelligence 3.0 integrating the latest BI technology of Microsoft SQL Server OLAP data warehouse provides users in the common business environment a “single version of truth”. The Dashboard Designer, BI front-end tools provide users with an advance visualization experience and the Advance Pivot Reporting allows Self-Service BI required for multi-dimensional ad-hoc analysis. Matrix Business Intelligence 3.0 technology provides high scalability and adopted by many enterprise and mid-size businesses. Implemented together with our Out-of-the-Box industry best practice Loyalty-CRM data model, KPI and dashboard templates, Matrix Intelligence offer a fast project deployment with the ease of maintenance objective in mind. An intelligent Loyalty Program will incorporate the 5 Ws; what, when, who, where and why behavior of a customer and translate it into suggestive marketing. Matrix Intelligence analysis produces substantial suggestions on target markets, cross-selling, up-selling, campaigns, and appropriate channels for reaching customers, even automating these suggestion if the business so desires. When all marketing decisions are taken and campaigns executed, Matrix Business Intelligence 3.0 will provide Performance Measurement to users by providing scoring for the respective campaign initiatives to track on their successes. Performance Dashboards or Scorecards with benchmarking inputted into the system could provide users with a view to the position of the business at any single point of time. Matrix Business Intelligence 3.0 works well with all data platform and allowing data integration to other operation business system. Matrix Business Intelligence 3.0, with Industry Best Practices Key Performance Indicators (KPIs) are designed to facilitate management, brand managers, merchandisers, store managers, marketing managers, and customer service managers, overcome operational, tactical and strategic challenges, by enabling fact-based decisions. The Loyalty-CRM analytics provides an advance analysis platform for operational campaign management with ad-hoc multi-dimensional analysis capabilities.

Keywords: Business Intelligence, Computer Software, Software, Software Development Services, Web Application Development